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Sports journalism seems to be the journalism which accepts its story-telling roles and partnerships with advertising and entertainment. Yet it still suggest that cultural and moral values are alluded in sports reporting.
The implication that sports reporting emphasizes storytelling and plot over impartial truth telling isparticularly interesting in contrast to other forms of journalistic endeavors . For sports journalists, there seems to be a sense that what is being reported is of personal interest, which knowingly or unknowingly creates a tone in their writing. Sports journalism seems to go further then coverage and analysis, it perpetuates the need for personal interaction and involvement in the “big picture”.
This form of information retrieval and distribution is particularly fit for world events such as the World Cups, the Olympics, the Commonwealth Games, the Tour de France, etc. It openly presents a speculative narrative with particular known biases which are used to the advantage of the writer and reader. An American journalist reporting about the Olympics would be report to the american people with an American biases, yet there is the distinct attempt to locate/discover the larger understanding of the event in context with the world and its parts (other countries, societies, and/or cultures).