Game related tourism for the Olympic city itself.

More common for the Summer Olympic games.
– Summer Olypics Cities
– larger  cities
– large population
– major commercial funding
– much more popular and greater media coverage.

Recent Olympic City Examples:

Athens- 2004
– tried to follow the Barcelona plan but lacked the urban development strategy of it.
– decided to focus more on business and tourism after the Olympics rather than before.
– scatteredness of the venues rather than more centrally located.
– was still a overall success.

Beijing- 2008
– goal was to promote the traditional Chinese culture, showcase the history and development of the city as well as the friendliness and hospitality of its citizens.
– did not have that great of a media leveraging strategy.
– China’s society was at odd with the western world due to its record on human rights.
– even with it’s issues with the media, Beijing was a largely successful game.


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