Media / Technology « CLOUD Disassembly RPI

Media / Technology

Friday, September 16th, 2011

Olympic Sponsorship

The number of domestic sponsorships sold throughout the years very similarly to that of the ticketing. There again seems to be a correlation between the number of domestic sponsors and with the size of the hosting country, with the Atlanta games in the US having the highest number of domestic sponsorship. Unlike the ticketing revenue though, which dropped down less than Athens’s, the domestic sponsorship revenue spikes up for Beijing to $1,218 million, more than double Athens’ with less than half the number of sponsors than Athens.

The number of global sponsorships has stayed relatively the same with minor increases throughout the years. This is possibly due to the fact that only a select few companies can afford to pay the high global Olympic sponsorship fees in addition to being global enough to benefit for the advertising in all the countries the Olympics are held and broadcasted in. Even without the change in number of sponsors, the revenue from them has continually increased.

http://www.olympic.org/Documents/IOC_Marketing/OLYMPIC_MARKETING_FACT_FILE_2011.pdf

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Friday, September 16th, 2011

Olympic Ticketing

The availability and number of actual tickets sold has fluctuated throughout the years. The number of tickets available seems to have a somewhat close correlation to the size of the hosting country. For example the 2 games in the US, Los Angeles and Atlanta, have high number of tickets compared to the games before and after them such as South Korea, Spain, Australia, and Greece. The Beijing Olympics seem to be a bit of an anomaly with the extremely high population of China but still less tickets than the Atlanta games in the US. As an overall trend the winter Olympics are always smaller than the summer most likely due to the lesser popularity of them. Based on this information, sizes for future Olympic stadiums could be sized relatively based on the size of the population of the host country.

http://www.olympic.org/Documents/IOC_Marketing/OLYMPIC_MARKETING_FACT_FILE_2011.pdf

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Friday, September 16th, 2011

Media Perception of Women in the Olympics (1932 and 2008)

The largely conservative news outlets during the 1932 Olympics in Las Angeles tended to have bias against women as serious athletes. Their role as wives and mothers rather then athletes were more significant. News of women’s scores, times, and wins were less distributed then the men’s. When talking about the athletes, women’s names were preceded by Miss or Mrs. suggesting that their marital status was more important then their individual accomplishments. This is contrasted with news coverage of the 2008 Olympic games. Generally speaking, women are treated equally to men; Olympic attention is given to those that preform well.

Here, the conception of women as housewives and delicate is an apparatus of the era’s news coverage. It seems to be a idealistic and nostalgic view for pre-1920’s roles of women. The apparatus is thus less concerned with news coverage and reporting and more focused on a view of society.

In the case of the difference in coverage between 1932 and 2008, the change in social norms (or perhaps more accurately, the perception of social norms) does not seem to reflect physical changes in people (particularly women) but rather societal changes.

So, how did these changes, which are so evident (see image), come about?

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Friday, September 16th, 2011

geo-blocking

Beijing Olympics Broadcasting Report

Lots of good stats on viewership and the media methods at the Beijing Olympics.

Most interesting is the fact that YouTube was used to broadcast to countries who didn’t have a major service provider. People from other countries were blocked from those channels. This could mean in the future that information could be tied to specific locations in space.

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Friday, September 16th, 2011